cbs newsletter email blast

This CBS Newsletter template was developed and designed to coincide with the development of CBS’ opt-in email marketing campaign. The CBS Newsletter opt-ins grew from 0 to 2MM+ in it’s first year & 12MM+ opt ins by year three. This design defines a clean, easily navigational experience which helped to double the newsletter user video views just in it’s first year. 

cbs listicle email blast

The CBS Listicle was developed at the same time as the newsletter to highlight certain themes and shows throughout the year. This gave the marketing team more leverage for content curation and customizing videos which gained additional video views and member retention.